Whitney Wolfe, CEO of Bumble, faces backlash after taking a stand against gun violence.

When Whitney Wolfe, founder and CEO of Bumble, the popular dating app that empowers women, decided to ban gun pictures and gun-related content from people’s dating profiles earlier this year, it was not the first time the maverick tech entrepreneur took a stand against hatred and violence. In August of 2017, after a neo-Nazi cyber attack targeting Bumble’s staff, Wolfe joined forces with the Anti-Defamation League to remove users who display hate symbols in their profiles. In the aftermath of the attack, The Times reported, she hired a bodyguard and now maintains a full-time security team to protect her employees.

“We’re a feminist company so we came under attack,” Wolf said in her interview with the British newspaper.

Whitney Wolfe decided to ban images of guns from the app in response to the mass school shooting in Parkland, Florida in March of 2018. She also made a $100,000 donation to the pro-gun control group March For Our Lives.

“It pissed a lot of people off, but it was the right thing to do,” said Whitney Wolfe during a panel talk at the Cannes Lions International Festival of Creativity in June of 2018. “Our brand values are equality, empowerment, kindness, and accountability.” Citing a statistic that the majority of women killed during domestic abuse die from gunshot wounds, Wolfe made the point that guns are not something Bumble wishes to romanticize.

Whitney Wolfe majored in International Studies at Southern Methodist University. In 2012, she joined Tinder, became vice president of marketing, and reportedly came up with the name for the app. She has also been credited with popularizing Tinder on college campuses and expanding its user base. In March 2016, Whitney Wolfe introduced BFF mode as a way for people to meet platonic friends of the same gender. In the same year, she launched Bumble Bizz, which allows users to network and make business connections with Bumble’s 20 million users. On September 2, 2017 she married restaurateur Michael Herd in Positano, Italy, on the Amalfi Coast. Billion-Dollar Bumble: How Whitney Wolfe Herd Built America’s Fastest-Growing Dating App