The massive success of Waiakea Hawaiian Volcanic Water is a testament to the changing mindset of today’s consumer. We are more socially conscious than ever. Many people don’t mind to pay a bit more for a product when they know that the company is making strides to improve our environment and to give back to society in a positive way.
When Ryan Emmons founded Waiakea when he was just 22 years old, his vision was to bring to market a product that was truly sustainable. He and his team have run hundreds of tests to perfect the packaging of the volcanic water so that it was actually sustainable and degradable. His hard work paid off and Waiakea is set to release the first fully sustainable water bottle the industry has ever seen.
People everywhere are anticipating the launch of the volcanic water and the company has already locked in a commitment with health food giant Whole Foods. Waiakea is reporting 4,000% growth in the short time it was founded. The average annual growth has been about 170%. Production has gone from 2,200 cases to over 120,000. Waiakea is now the darling of the water bottle industry with a $10 million valuation.
Ironically, 10 million is the same amount of miles that surround the Mauna Loa volcano in Hawaii where the company bottles its water. The water comes from a single source that is also sustainable. Volcano water has been a buzz lately due to the natural health benefits that come from drinking it. It is known as some of the purest water in the world and is bottled only after traveling over 14,000 feet of volcanic rock. The water originates as melted snow or rainfall on top of the volcano and as it travels down the water picks up rich minerals like calcium and magnesium. The traveling process almost makes the water very alkaline, giving it additional benefits.
Purest Water on the Planet
However, sales aren’t the most important thing for Waiakea Water. Emmons wanted his company to have a tangible element of social responsibility. Giving back to those in need is at the core of every decision the team at Waiakea makes. For every bottle of water the company sells they also donate 650ML of clean water to places in the world that need it most. They have donated over 500 million liters of water to rural communities to Africa. Waiakea has also donated hundreds of water pumps through its partner, PumpAid. These pumps have brought clean water to over 100,000 people who otherwise would have had limited access.