When José Auriemo Neto spotted an 80,000 square meter area near the Marginal Pinheiros, he immediately got an idea. He believed that this area could be developed into a brilliant high luxury complex. So he went to his father with this idea, but the latter was not as enthusiastic about the prospect as he was. Unrelenting, José Auriemo Neto convinced his father to take a drive in the area and explained his idea in detail during the trip eventually, his father, Fabio Auriemo was sold on the idea, and the biggest real estate complex in the country was born.
Dubbed Parque Cidade Jardim, the Marginal Pinheiros Complex is the largest in Brazil currently. It comprises of 9 residential towers, a shopping mall with 180 stores, one mixed-use complex and four office buildings. The development of the complex has been carried out by JSHF, whose chief executive position José Auriemo Neto has long since assumed. The company made 156 million dollars in the first half of the year and has been on a steady growth trajectory. The company has taken advantage of a stagnated market to make inroads and emerge as a very successful real estate company. The real estate industry witnessed very few developments in the 1980s and the 1990s as well. As it picked itself up in the turn of the millennium, there emerged a great demand for luxury apartments the likes of Parque Cidade Jardim. That explains the unprecedented success that the JSHF Company has experienced in recent years.
José Auriemo Neto has always had a restless spirit since childhood which was bound to culminate in bigger things. He learned how to drive at age 9, how to ride a horse at age 14 and played amateur football in Norway for short span in his early teenage years. At age 17, José Auriemo Neto started a network of parking lots and attested to his entrepreneurial spirit.
Besides his entrepreneurial endeavors, José Auriemo Neto is a committed family man. He is the father of three kids whom he loves dearly.