Doe Deere, founder of Lime Crime cosmetics revealed some of the secrets about what it takes to become a successful female entrepreneur. Women being brave and bold enough to work to make their business dream a reality. She also talked about the importance of women identifying their strengths and what they’re passionate about and turning them into a business. The cosmetics brand founder explained that she had a livelong love of makeup and bright colors and that led her to create her company.
Deere didn’t let challenges stop her. She drew on the strength of the female entrepreneurs she admired and her desire to be a role model for women to overcome those obstacles to attain her dream. As a result she was able to turn what could’ve been a tough journey into a fun ride. Deere’s first makeup memory was playing with makeup with her friends as a 9 year old. The joy she felt then inspired her to pursue her dream of creating her fast-growing cosmetics line. Her willingness to experiment with rhinestones, sparkles and colors led to the development of the Lime Crime line.
The Russian born entrepreneur didn’t have it easy. Her family lived in a homeless shelter when they first moved to New York City when she was a child. That determination to succeed helped her overcome her early failures as a fashion designer, model and rock & roll artist. She taught herself how to produce the brightly colored makeup she wanted and combine it with her skill at internet marketing. The result was the launch of the Lime Crime brand.
The willingness to do the work necessary to learn the skills she needed to fulfill her dreams is what has set Deere apart. Rather than giving in when times got tough, she simply learned from her failures, adjusted her dreams and continued to move forward. The result is her successful Lime Crime brand that has been embraced by fearless unicorns, bold people who love color and dare to be different, the world over. Now Doe Deere is one of the world’s most inspiring women.