How Bernardo Chua Redefined Network Marketing

Originally from the Philippines, Bernardo Chua moved to the U.S. when he became president of Gano Excel USA, the firm he work for prior to founding Organo Gold in 2008.

Organo Gold’s primary product is organic coffee enriched with Ganoderma Lucidium, a mushroom extract widely used in ancient Chinese medicine, however, the company also sells teas and personal care products, also containing Ganoderma Lucidium.

According to Ad Week, Bernardo Chua’s business model, selling Organo Gold’s products through independent distributors, benefits men and women from around the world who have an opportunity to operate their own business selling products to health conscious consumers.

Each month, more than 4,000 new individuals decide to join Organo Gold’s network marketing program, either to sell products in-person or through their own personalized replicating website. Independent distributors can earn even more by developing a sales team of their own by personally sponsoring new distributors.

Besides being co-founder of Organo Gold along with Shane Morand, Bernardo Chua serves as the company’s CEO. Under Chua’s outstanding leadership, Organo Gold became the 55th largest direct selling company worldwide as determined by sales in less than ten years.

In his home country, Chua is something of a legend; he is continually going back to the Philippines to receive awards, including Direct Sales Company of the Year, the Dangal ng Bayan Award and a National Shoppers Choice award.

When Bernardo Chua accepted the Napoleon Hill Foundation’s Gold Medal Award, which honors those who motivate by example, he stated, “When we created Organo Gold, we set out to redefine network marketing.” Chua’s independent distributors would agree; he took a basic product that people consume everyday, and then upgraded it with gourmet beans and Ganoderma Lucidium, to make it even easier for individuals to sell.

Chua founded OG Cares as well, a foundation dedicated to improving the lives of children worldwide by helping them cultivate leadership skills.

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