How Bumble Founder Whitney Wolfe is Improving Dating for Women

Whitney Wolfe has been named in the Forbes 30 Under 30 list, featured in Business Insider’s 30 Most Important Women Under 30 in Technology and named as one of Elle Magazine’s Women in Tech.

The Salt Lake City native and International Studies major is the creator of the Bumble dating application, an innovative approach that shifts the role of being the initiator in making online dating connections to the woman.

Unlike traditional dating settings where women feel obligated to passively wait for a male, hopefully the right one, to approach them and start a conversation, Bumble bff’s design requires that the the first expression of interest is sent by the female.

The application is changing the way that traditional gender roles are viewed and what the definition of acceptable dating behavior is. Women are reporting higher levels of satisfaction from the experience provided by Bumble. The setting spares women the unpleasant experiences of unwelcome pickup lines and the hostility that can come from certain men who feel that they have been rejected.

In fact, Whitney Wolfe states that in the Bumble community that there is absolutely no tolerance for any type of rancorous conduct. Fat-shaming and misogynistic comments can result in the offender’s being permanently barred.

Earlier this month, Bumble announced its opening of a success physical dating app location in New York city. The temporary “pop up” venue, which Wolfe is calling the “Hive,” will serve as a place for couples and friends to meet up. The Hive will feature a full bar, coffee and offer Bumble-themed merchandise with a portion of each sale benefiting charities. The opening will be a month-long installment that is the initial phase of Wolfe’s much larger “BumbleBizz” professional and social networking vision.

About Whitney Wolfe

Founder and CEO of Austin, TX-based Bumble, Whitney Wolfe has also served as the VP of Marketing and co-founder of Tinder. Additionally, Wolfe holds a bachelor’s degree in International Studies from Southern Baptist University.

Whitney Wolfe and Bumble were featured in the New York Times in March of this year. In the article, she disclosed that her Bumble bff application had logged 800 million matches and 10 billion swipes per month.