The triumph of the Original Habanero Shaker, invented by Joel Friant, is its ability to retain every tiny bit of flavor and spice of the habanero peppers in it. Unlike other chili shakers on the market, the Original Habanero Shaker doesn’t contain sugar, salt, or any other fillers. The Original Habanero Shaker contains only flakes of high-quality habanero peppers.
Before developing the Original Habanero Shaker, Joel Friant owned and operated a restaurant. The concept was his original idea, and the restaurant served Thai fast food. Joel has always had a passion for spicy foods, and during his time operating the restaurant, he noticed other people shared this passion. This is what spurred him to create the Original Habanero Shaker.
Joel traveled far and wide to sample the different varieties of habanero peppers. His favorite, the Scotch Bonnet, he discovered in Jamaica. Joel dries these Scotch Bonnets in the sun and then grinds them up to create the perfect sized flake for use in any recipe.
Joel Friant is also a real estate man. He entered the field after the launch of the Original Habanero Shaker. He was a top salesperson in his office and was promoted to manage one of his firm’s branch mortgage offices.
In 2010, Joel began to study the economy of the internet. He was interested in the implications and possible applications of online markets such as eBay and Amazon. Joel studied these marketplaces and developed economic theories, such as the Income Thermostat. Joel also desired to share his knowledge, so he published writings on the subject. He then went on to talk to thousands of people at seminars.
In 2012 Joel decided to relaunch his Original Habanero Shaker, this time using his knowledge of e-commerce. Joel continues to sell the Original Habanero Shaker online. He has also become interested in studying bitcoin.