Lori Senecal is an entrepreneur who has gained a high regard for her expertise in the world of advertising. She is Global Chief Executive Officer for the world-renowned advertising firm Crispin Porter + Bogusky (CP+B), a position she has held since 2015. Her role sees her overseeing the operations of CP+B’s ten offices that are located around the world. Lori’s goal upon joining the executive team at CP+B was to push the creative envelope and continue to propagate the firm’s inscrutable reputation as one of the true innovators in its industry. A large part of Lori Senecal’s success in the area of creativity stems from the fact that she excels in the area of working collaboratively with other talented individuals in order to bring out the best ideas possible. She has built her career on these types of collaborative efforts with talented individuals from across the globe. Lori’s accomplishments have been undeniable and they have garnered her some serious praise as well as serious awards. The past two years have seen her make AdWeek’s Power 100 and she was listed in the 2017 Most Creative People in Business. Lori Senecal’s past experience in business includes serving as President of McCann Erickson’s New York location and then as Chairman and Chief Executive Officer with KBS.
On GC Report, Lori Senecal has recently been quite candid about how excited she is at the recent trend in advertising to shift to brand actions. In other words, brands are basing their success these days more on proving that that stands for something that people can get behind, rather than just putting together advertising campaigns full of reasons why people should be interested in their product. Lori Senecal feels that this change in advertising culture, where companies and brands are judged on their merits, is a welcome departure from how things have been done in the past and it has a great potential to make a positive change in the world. The other new trend in advertising that has Lori feeling excited is the massive advancements to the advertising industry that new technologies have facilitated in recent years. She feels strongly that the latest technologies are opening up opportunities to spread brand awareness that has never been there before and it is really the start of a new era.