How EOS Is Quickly Outpacing Big Name Lip Balm Manufacturers

For decades, Chapstick was the leader in lip balm. However, this last decade, Chapstick hasn’t been the go-to in lip balm anymore. Instead, more and more people are buying EOS. It has been popping up all over the place, including in Walgreens, Walmart,Target and by online retailer It has been made popular by celebrities, is advertised in fashion and beauty magazines, and has been talked about by beauty editors in Allure and Cosmo. Instead of coming in typical Chapstick-like tube container, it comes in pastel colored orbs. And it is available in unique flavors, like grapefruit.

EOS is an acronym for Evolution of Smooth, which is the name of the company. Very little was known about their business strategy until recently. They recently explained in an interview with Fast Company how they have come up with a $250 million company that is becoming one of the best selling lip balm companies in the United States. It is only second to Burt’s Bees.

At this time, EOS sells more than 1 million units of lip balm every week. And the future looks good for their company. It is projected that by the year 2020, they will see a steady increase to $2 billion. This is largely in part because of the high demand that exists for personal care items that contain organic and natural products.

EOS decided to do the interview with Fast Money because they are interested in helping consumers to know more about their business and values, according to Sanjiv Mehra, the Cofounder and Managing Partner of EOS.

Thinking outside the Tube

EOS had the goal of shaking up the beauty aisle in drugstores. They saw lip balm as one of the prime candidates for innovation since every single tube of lip balm is sold in the exact same way.

The first step was to do in-depth consumer research. They found that women who regularly used lip balm were tired of losing tubes in their purse. They were happy with the idea of pots of lip balm, but they didn’t like the idea of applying the product with their finger. They worked hard to come up with something that delivered moments of delight during a woman’s daily routine, yet wouldn’t become just a fad that would be quickly forgotten about.

The researchers at EOS lip balm hired a clay artist to mold different shapes and eventually came up with the shape that has become so well-known in drugstores, fashion magazines, and because of celebrities. Their end product engages all five senses. It has round packaging that feels good to the touch, it smells fantastic, the flavors are delicious, the colors are appealing, and even the clicking sound that it makes when it closes is desirable. And, of course, it easily fits into all women’s budget coming in at about three bucks per orb.

Making Big Plans

EOS faced a lot of challenges getting their product into the market. One of the biggest challenges they faced is that since the product was designed for female users, many male buyers in popular drugstores and chain stores simply didn’t understand the product. Luckily, they found a female buyer from Walgreens who loved the product and agreed to launch it. It was not long before the product was also on the shelves of Target and Walmart.

Another step EOS took was purchasing their own equipment instead of hiring a third party manufacturer. They came up with a complete production facility that is automated from the first step to the last. This allows them to meet the high demands of their big-name buyers.

EOS has come up with a genius marketing strategy, primarily marketing to millennials. They use social media and beauty bloggers to advertise their product.

It is obvious that all of the hard work that has been done by EOS has really paid off. In less than 10 years, they have become a household name and have outpaced Chapstick, Revo, and Blistex. On average, they sell more than 1 million EOS lip balms a week.

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College Football Betting Done The Right Way

When it comes to college football, it might be the most unpredictable sport out there to place bets on, as they sometimes call it Upset Saturday. A team might have a certain ranking yet when they come out to play on that particular day, for whatever reason, it does not come together for them and they lose to a team they should have beat. This is a chance for people who bet on college football odds to make some serious money and really take off. Upsets are where it is at, especially when one considers the point spread and everything else that factors into it as well.

When doing college football betting, there is truly only one website to go to and that is This might sound cliche or corny, but it is true: they have you covered. With betting, of course, there is some risk involved, but that is true of almost anything in life. There is risk associated with it and if someone really wants to do this right, they have to take the risk. With the risk, however, there is great reward, which is the good part. Everyone loves the reward and the reward can be great if they listen to and use the website on a daily basis.

This is the type of website that should be in everyone’s favorites if they really want to earn that extra cash. That extra cash can really come in handy at certain points in a person’s life. They never know when something might break around the house or when they might need repairs. Because of this, they need to make sure they have some extra emergency money stored away for occasions like the ones I mentioned above. When they have this money stored away, it ensures they are ready and willing to handle it with relative easy and not have to worry about anything, whatsoever.

That is the whole point of, as they cover every aspect of college football betting. They make Saturday a day to remember as a lot of people can have multiple TVs, tablets, and devices set up to watch all of the games and see how all of their bets have played out right before their very eyes. It is very exciting when they have listened to the advice of and it has paid off for them in amazing ways. It is such a thrill!

What Geoffrey Cone Believes to be True About Taxes

Geoffrey Cone is a well-known attorney in New Zealand, but what you may not know is how taxes on foreign trusts answers the important questions on transparency in taxes. The wealthy are those who are generally the center of the news when it comes to topics like taxes, but while it all sounds thrilling it is anything but thrilling for any family. Taxes are one of the most burdensome issues in the world today, and there is a big call for transparency for those who own small and large corporations and those who are creating jobs.

Millions believe that New Zealand is a tax haven, but in all actuality it is not. Those who do operate as tax havens are not transparent with how they operate, and they are not open about how they share responsibilities with other governments either. One of the points that Geoff Cone makes in a recent article is that New Zealand does not use a private banking system. There isn’t much secretive happening in New Zealand, and they operate from what they regard as the “gold standard” on taxes. Read more:

This standard has an official name which is, “The 2002 OECD Model Agreement on Exchange of Information on Tax Matters. This model is simple in that it was intended to enforce domestic tax laws, and that also removes the stigma that New Zealand is a tax haven. There are rules and regulations placed on trustees and this means that other governments can be assisted easily and in order with any exchange of information. It’s a very open way of communicating, and New Zealand tops the list of models to look at as the ideal example of what to do and what not to do when it comes to helping get clarity on what is happening with taxes and who is filing on what.

Geoff Cone is a partner of Cone Marshall, a law firm that is dedicated to working through tax issues with global families and their advisers. Additionally, New Zealand’s law firms that specialize in the area of taxes are quickly becoming known as the most highly respected firms in the world. The higher standards of taxes and accountability make New Zealand a true model of tax havens and how jurisdictions are to be handled. Cone Marshall is a true advocate of transparent taxation principles and how they apply in the case of foreign trusts.

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Former Hawks Ownership faces AIG in Court.

Insurance companies often portray themselves as the ones who have our backs covered regarding uncertainty. This is the main point of their existence. However, they have been numerous cases where these companies fail to compensate their clients with courtroom battles more often than not being the ensuing result. The New Hampshire Insurance Company popularly known as AIG is the latest to be caught in this seemingly typical scenario.
The former owners of the NBAs Atlanta Hawks, AHBE are suing AIG for breach of contract and bad faith. AHBE claim to be insured against certain losses resulting from employment practices that included but were not limited to “workplace torts” as well as “wrongful contract termination.” Court documents at the Superior Court of Fulton County indicate that AIG had been notified by AHBE of these claims.

In a report by ESPN, the settlement claims were made by Danny Ferry, the former AHBE general manager. However, the current Hawks administration led by Tony Ressler was not included in the filed lawsuit. Tony purchased the Hawks in mid-2015 from AHBE led by controlling partner Bruce Levenson for a fee reported to be more than 730 million dollars. A spokesperson for the current management acknowledged that they were not part of the lawsuit and declined to say more concerning the matter.

Bruce Levenson (see, has been part of other sports franchises in the past having previously owned the Atlanta Thrashers of the NHL. He is also known for his philanthropic interests having served as president of the “I have a dream foundation.”

Court documents show the claims’ amount as confidential. According to James J. Leonard, an attorney at Barnes and Thornburg LLP, the complaint is one that speaks itself with the lawsuit seeking an extra penalty of 50% of the unpaid loss and the costs of the attorney.


Labaton Sucharow Helps Get a Reward

Recently, Labaton Sucharow was able to help an SEC whistle blower get one of the largest payouts ever from the SEC whistle blower program. The firm represented the client and was able to get the second-largest out of the program since it was first created. This is something that they plan to do more of in the future and something that they have worked toward since they first began to help people who were wanting to report issues about the SEC and the way that things were done. It is a great firm for people who want to make these reports.

The Labaton Sucharow firm is one that only represents people who are SEC whistle blowers. The firm was created for different reasons but they eventually became an SEC whistle blower firm only. They wanted to make sure that they were able to dedicate all of their time and their energy to making sure that things were better for these people. They also take the time to learn about the different aspects of the SEC and to ensure that they know every way that someone can blow the whistle on unfair practices and deals that are not legal under the SEC guidelines

When Labaton Sucharow first became a law firm, they were there only to be business attorneys. This meant that they focused solely on business law and they worked with businesses to ensure that they were getting the most out of the business. They knew a lot about business and had expertise in many different areas. They began getting more involved with the SEC and their whistle blower program. They learned as much as they could about it and they rebranded themselves as attorneys who were able to only help people who wanted to blow the whistle on the SEC.

They recently took on a case that resulted in the second highest reward in whistle blower history. The client that they helped had a lot of information about the SEC and took a big risk by reporting the issues that he was recognizing within the commission. This was something that was truly an issue and something that resulted in there being more funds freed up by the SEC. He was given the reward and was able to help people who were also wanting to blow the whistle. The reward was negotiated by the attorneys representing from the Labaton Sucharow firm.