Zeco Auriemo made headlines when he took over as president of the family firm, JHSF. Zeco Auriemo who is still under the age of 30, is one of the youngest budding entrepreneurs in the country. He made a name for himself by rebuilding the ancient building into one of the most luxurious blocks.
However, it is not a story of being born with a golden spoon in the mouth for Zeco Auriemo. He began working at the family firm since he was a teenager. This made him acquire a great deal of experience and a visionary approach to the market before turning into the head.
During his childhood, he showed a spirit of leadership through his exemplary participation in the International Youth Coexistence in Japan. At 17 years old, young Zeco Auriemo chose a career in Engineering at the Faculty of Engineering in Sao Paulo. Simultaneously while taking the course, he was still a worker at JHSF in the department of the parking administrator.
Later on, he decided to lock up the course as he followed his father’s footsteps in the family business. After two decades of market domination in another market, the family firm turned to incorporation.
By the early 2000s, Zeco Auriemo saw the potential through the branch incorporation which was focused on high income. This market a trend with was growing exponentially in the large cities.
According to Zeco Auriemo’s business strategy, he sought to invest in the feasibility of the Parque Cidade Jardim. The esteemed multifunctional project was located on the eighty thousand square meters are in the Marginal Pinheiros.
Upon completion of the construction of the project, the Parque Cidade Jardim featured a luxurious shopping mall, commercial structures, residential areas, academics and many others. The project saw profit multiply until the firm traded the shares on the Sao Paulo Stock. This marked a crucial milestone in the history of the project.